Put a question into the world. See where the conversation goes.
The WHAT IF? Movement Magnet Kit turns your car into a conversation starter. Write your own WHAT IF... question, place the magnet on your vehicle, and give the people behind you something worth talking about.
Created by Path to Purpose, WHAT IF? is part product, part social experiment, and part movement—with one simple mission:
GET PEOPLE TALKING AGAIN.
Our goal? 1,000,000 conversations.
Every question put out into the world is another opportunity to spark curiosity, inspire someone you may never meet, make a car ride more interesting, or start a conversation that otherwise might never have happened.
WHAT’S INCLUDED
• 12" × 4" removable vehicle magnet
• Large writable and erasable white question area
• Black rewritable, erasable, weather-resistant marker
• Designed for exterior vehicle use
• Bold, high-visibility WHAT IF... design
• Removable and reusable
• #JOINWHATIF and QR code connecting people to the movement
NEED A WHAT IF...?
Make it funny. Make it meaningful. Make someone think.
• Silly: What if you could fly?
• Bold: What if I actually went for it?
• Deep: What if you’re already enough?
• Possibility: What if it all works out?
• Change: What if I started over?
• Connection: What if you called them?
• Adventure: What if I said yes?
• Purpose: What if this is your sign?
• Your turn: What if __________?
You never know who might need to see your question today.
HOW IT WORKS
WRITE IT.
Write a compelling WHAT IF... question on your magnet.
DRIVE IT.
Put it on your vehicle and take the conversation on the road.
TALK ABOUT IT.
See what happens. Spark curiosity, laughter, debate, reflection, or a conversation with someone you care about.
SHARE IT.
Spot a great WHAT IF... out in the wild? Snap a photo and share it on social media with #JOINWHATIF.
And don’t just share your own. If another WHAT IF... catches your attention on the road, show us what you found.
GET SPOTTED OUT IN THE WILD
We’ll be watching #JOINWHATIF for the questions people are putting out into the world.
Our favorites may be shared as part of Seen Out in the Wild, and each week we’ll choose a Pick of the Week—our favorite WHAT IF... spotted and shared by the community.
So write something worth spotting.
HELP US REACH 1,000,000 CONVERSATIONS
One magnet. One question. Who knows how many conversations?
Every person who sees your WHAT IF... becomes part of the experiment—even if you’ll never know the conversation happened.
Our goal is to spark 1,000,000 real-world conversations.
CLEANING & CARE
• Wipe the writing area clean with a damp cloth or appropriate wipe.
• Allow the surface to dry completely before writing again.
• Keep both the magnet and vehicle surface clean and dry for best adhesion.
• Remove and clean underneath the magnet periodically rather than leaving it permanently attached.
JOIN THE WHAT IF? MOVEMENT
Write it. Drive it. Talk about it. Share it.
Post yours. Spot someone else’s. Tag #JOINWHATIF. Follow along to see what gets spotted out in the wild and which question becomes our next Pick of the Week.
#JOINWHATIF
It’s not about clicks and conversions. It’s about conversations.
Put a question into the world. See where the conversation goes.
The WHAT IF? Movement Magnet Kit turns your car into a conversation starter. Write your own WHAT IF... question, place the magnet on your vehicle, and give the people behind you something worth talking about.
Created by Path to Purpose, WHAT IF? is part product, part social experiment, and part movement—with one simple mission:
GET PEOPLE TALKING AGAIN.
Our goal? 1,000,000 conversations.
Every question put out into the world is another opportunity to spark curiosity, inspire someone you may never meet, make a car ride more interesting, or start a conversation that otherwise might never have happened.
WHAT’S INCLUDED
• 12" × 4" removable vehicle magnet
• Large writable and erasable white question area
• Black rewritable, erasable, weather-resistant marker
• Designed for exterior vehicle use
• Bold, high-visibility WHAT IF... design
• Removable and reusable
• #JOINWHATIF and QR code connecting people to the movement
NEED A WHAT IF...?
Make it funny. Make it meaningful. Make someone think.
• Silly: What if you could fly?
• Bold: What if I actually went for it?
• Deep: What if you’re already enough?
• Possibility: What if it all works out?
• Change: What if I started over?
• Connection: What if you called them?
• Adventure: What if I said yes?
• Purpose: What if this is your sign?
• Your turn: What if __________?
You never know who might need to see your question today.
HOW IT WORKS
WRITE IT.
Write a compelling WHAT IF... question on your magnet.
DRIVE IT.
Put it on your vehicle and take the conversation on the road.
TALK ABOUT IT.
See what happens. Spark curiosity, laughter, debate, reflection, or a conversation with someone you care about.
SHARE IT.
Spot a great WHAT IF... out in the wild? Snap a photo and share it on social media with #JOINWHATIF.
And don’t just share your own. If another WHAT IF... catches your attention on the road, show us what you found.
GET SPOTTED OUT IN THE WILD
We’ll be watching #JOINWHATIF for the questions people are putting out into the world.
Our favorites may be shared as part of Seen Out in the Wild, and each week we’ll choose a Pick of the Week—our favorite WHAT IF... spotted and shared by the community.
So write something worth spotting.
HELP US REACH 1,000,000 CONVERSATIONS
One magnet. One question. Who knows how many conversations?
Every person who sees your WHAT IF... becomes part of the experiment—even if you’ll never know the conversation happened.
Our goal is to spark 1,000,000 real-world conversations.
CLEANING & CARE
• Wipe the writing area clean with a damp cloth or appropriate wipe.
• Allow the surface to dry completely before writing again.
• Keep both the magnet and vehicle surface clean and dry for best adhesion.
• Remove and clean underneath the magnet periodically rather than leaving it permanently attached.
JOIN THE WHAT IF? MOVEMENT
Write it. Drive it. Talk about it. Share it.
Post yours. Spot someone else’s. Tag #JOINWHATIF. Follow along to see what gets spotted out in the wild and which question becomes our next Pick of the Week.
#JOINWHATIF
It’s not about clicks and conversions. It’s about conversations.
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